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May 17, 2017

Advertiser’s Secrets to Compelling Learning Videos

Break through the clutter and leave your audience remembering your message

50 Burnhamthorpe Road West, Suite 602 – Mississauga

About this session

With short attention spans and the need to “break through the clutter,” how can your learning videos leave your audience remembering your message? Try looking at a field that does this well: advertising. If commercials can get people to purchase items they don’t need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)?

In this hands-on session, you will learn what makes some ads so compelling they persuade you to buy. This session will explore the strategic framework to use when creating a learning video strategy as well as the design considerations.

  • Describe the strategic framework for designing and evaluating effective video for learning.
  • Explain the video “hooks” to make the content in your learning video memorable.
  • Apply the four characteristics of effectively using visuals to design or evaluate videos.

Danielle Wallace, CTDP, creates truly innovative learning that sticks. She is an Instructional Designer with Beyond the Sky providing engaging custom learning solutions for global and local clients. She brings her marketing expertise from Procter & Gamble, PepsiCo, and various executive-level roles into Learning & Development to ensure learners acquire new skills.

She’s recognized for being agile and creative to exceed expectations. Her thought leadership and quarterly best practices via infographics can be found at @wallacedanielle or

Remember, anyone in your company can attend the session with you at no additional cost!

CCCE events are SCENT FREE to respect our members with allergies or sensitivities.

Your participation is appreciated!

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