CCCE Virtual Event: Make it stick: Engagement techniques from marketing

With the need to change behavior and ignite action, how can your learning solutions leave your audience remembering your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action among your learners?

In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of visually depicting your message, using emotions and creating compelling text. You’ll examine both marketing and training examples in order to apply the concepts to your own projects.

 Application on the Job: 

• Effectively use humor and emotion in learning solutions.
• Harness the power of visuals to depict your training message.
• Concisely write for training impact.

Speaker Biography

Danielle Wallace, Chief Learning Strategist at Beyond the Sky, combines proven marketing techniques with adult learning principles to create learning that sticks. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create innovative solutions. Danielle shares her expertise in industry publications and at global conferences. She also produces the popular podcast, You in 2042: The Future of Work and runs a successful AI+L&D Community of Practice.