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Wed, Sept 18



Create Blended Learning Experiences That Stick

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Create Blended Learning Experiences That Stick

Time & Location

Sept 18, 2019, 8:45 a.m. – 11:00 a.m.

KPMG, 333 Bay Street, Bay Adelaide Centre, Toronto, Ontario 46th floor, Toronto, ON, Canada


We know that a variety of modalities can help people learn better, no matter if they are sitting in your classroom, consuming digital content or learning in a more social environment. But finding the right combination of delivery channels can be overwhelming, just like integrating training into the daily workflow. Offering a learning experience that doesn't meet your learners' needs though, can lead to untouched content, disengaged learners and unsatisfied stakeholders. In order to create learning experiences that stick, L&D can take a page out of the marketing playbook and leverage time-tested marketing techniques to build relevant and successful blended learning solutions.

In this session you will

  • Think outside the eLearning box and start considering alternative delivery channels
  • Consider the importance of a content strategy as a foundation for everything you do
  • Learn how to leverage learner personas in order to empathize with your learners
  • Learn how to create multi-touch point blended learning solutions leveraging campaigns

Speaker Biography: Bianca Baumann, GPStrategies

As a Senior Learning Strategist with 10+ years of L&D experience, I have spearheaded multiple projects in the marketing, financial, consulting and events industry, creating award-winning projects along the way.

I focus on the crossroads of marketing and L&D (Digital Education Success) leveraging data, content strategy, and learner personas to create personal, predictive and proactive training strategies. Over time, I have developed processes and methodologies to help organizations meet their growth and revenue targets with the help of innovative L&D approaches, such as onboarding and reskilling programs. I currently work as the Director, Learning Experience at GP Canada.

I share my experience and expertise in my blog, in webinars, as well as at global conferences, and recently published the “The Little Black Book of Marketing and L&D”. Follow me on Twitter or connect with me on LinkedIn to learn more.

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