Make it stick: L&D Techniques borrowed from marketing

With the need to change behavior and ignite action, how can your learning solutions leave your audience remembering your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action amongst your learners?

In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of message visualization, drama, emotions and compelling text. You’ll examine both marketing and training examples in order to apply the concepts to your own digital learning solutions.

In this session, you will learn:

• 1. The power of visually depicting your message

• 2. How to effectively use humor in learning solutions

• 3. The best methods to harness emotions amongst learners to help messages stick