Wed, Jul 21|
Make it stick: L&D Techniques borrowed from marketing
Time & Location
Jul 21, 2021, 12:00 p.m. – 1:30 p.m. EDT
With the need to change behavior and ignite action, how can your learning solutions leave your audience remembering your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action amongst your learners?
In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of message visualization, drama, emotions and compelling text. You’ll examine both marketing and training examples in order to apply the concepts to your own digital learning solutions.
In this session, you will learn:
- 1. The power of visually depicting your message
- 2. How to effectively use humor in learning solutions
- 3. The best methods to harness emotions amongst learners to help messages stick
- 4. How to write concise text
Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing and advertising principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences. and her thought leadership is found in numerous industry magazines and publications. She is also a certified training and development professional (CTDP). Her monthly free infographics and tips can be found at www.beyondthesky.ca.